1) Clarify Your Story
In radio, we know that listeners connect with music because they relate to the story.
Does your digital strategy include a relatable story? Where do you fit in the story? Are you positioning yourself as the star, or are you the guide in the story?
We can help clarify your message online using storytelling.
2) Clean Up The Clutter
Let’s face it; people don’t read websites anymore. They scan them. Is your website scannable?
We can wireframe your station’s website/app to increase goal conversions, and provide tools to help ensure your site is working towards your goals, not against them.
We will help you clarify your digital goals, and create reports to track goal conversions weekly/monthly/yearly.
3) Grow Your Audience
Why should you struggle with trying to learn how to market your station on Facebook, Instagram, and YouTube? You’re already too busy! Running a radio station, taking care of employees, engaging with listeners, among other things.
We can help! We’ll prepare a digital marketing plan that works towards your digital goals. PLUS, we can help execute those plans while delivering your station’s story and mission clearly. (e.g. Create landing pages, email campaigns, digital ads, blogs, and more)