In How To Write Better Facebook Ads (Part 1), we walked through how to write a text-based sponsored Facebook ad from the perspective of solving a problem. In this blog, we’ll show you how to write your ad in story form.  A long-form text-based advertisement really lends itself to story-telling, allowing you to communicate your full message and form a connection with your reader.

Draw attention to your post with a short quote that sums up the problem or the turning point in your story and a compelling image that complements this first line. Think about the situation or series of events that caused you to create your service or product. Write about what happened that caused you to change your course.  Leave the thought unfinished before the See More button to draw your readers into the rest of the story. Don’t worry yet about writing the body of the ad. We’ll get to that next.

facebook-health-ad-sample2

“My health failed. I knew I had to make big changes.”

I was working too much, sleeping too little and eating whatever I could get quickly and easily. I was too rushed and exhausted to cook dinner for my family, so I usually grabbed a pizza or Chinese takeout on my way home.

Everything changed on September 25, 2018….(See More)

Share Your Journey

When writing your story, don’t be afraid to be raw. Honestly sharing your feelings, thoughts and actions will allow the reader to experience what you were going through and will build trust. When a potential customer can identify with how you felt, they will want to know how you solved your problem. Be authentic, but make sure you are only including relevant details. You can lose people if you rabbit-trail into side stories or seemingly unimportant information.

“My health failed. I knew I had to make big changes.”

I was working too much, sleeping too little and eating whatever I could get quickly and easily. I was too rushed and exhausted to cook dinner for my family, so I usually grabbed a pizza or Chinese takeout on my way home.

Everything changed on September 25, 2018, when I woke up in a hospital bed after having a heart attack. I was so confused. I kept thinking “They must be wrong. I’m only 40! I’m not that unhealthy! I’m not overweight. I had no warning signs!”

After some soul-searching and some hard conversations with my doctors, I realized I did have warning signs….I just ignored them and passed them off as “just getting older” or “needing a vacation.” The sum of my too-busy life, my anxiety, my poor eating and sleeping habits was my failed health. I knew I had to make big changes. I jumped into diet changes, exercising, reading blog after blog about health, talking to health professionals- and soon found myself overwhelmed and exhausted by ALL the information and the realization of how much I had gotten wrong. I needed to prioritize and take it one step at a time.

The more I learned, the more I realized the way I was eating was affecting every part of my life. It was a vicious cycle. I ate highly processed, high sugar foods to give me a boost from my exhaustion which inevitably left me feeling worse. I downed cups of coffee each morning to function, then had several glasses of wine to calm down each night. I slept poorly and not enough, then started the whole thing over the next day. I had a hunch that cleaning up my eating and drinking habits would start a domino effect in the rest of my life and health. I was right.

Benefits and Results

Wrap up your story with some key benefits of your product/service and your personal results.  Remember to include language that shows your authority in your field. You can talk about your experience, your research results others have had, or recognition you’ve received for your work. Talking about your failures or setbacks also builds your credibility and helps readers trust in your journey.

After countless hours of research, of implementing changes and failing over and over, I’ve developed a 10-part wellness challenge that addresses every part of your life to help you live each day to the fullest. By changing my habits, one small step at a time, I’ve been able to rebuild my life- now my days are characterized by health and wholeness instead of stress and illness.

Try my 10-part Wellness Challenge, and you’ll learn how to:

 ✅ Rid your home of harmful chemicals
 ✅ Plan and prepare healthy meals your whole family will love
 ✅ Combat anxiety and stress
 ✅ Sleep better and longer
 ✅ Correct toxic thought patterns
 ✅ and much more

Join today!
https://www.killerbeewellnesschallenge.com

Clear Call To Action

The importance of a call to action can hardly be overstated. All of your hard work could be for naught if your readers don’t know what to do next. They’ll simply move on to something else without a prompt to do otherwise. Use verbs to show what you would like the reader to do next:

  • Download
  • Join
  • Try
  • Save
  • Learn
  • Add to Cart

Create urgency to call attention to a special deal or to limited-time offers.

  • Now
  • Last chance
  • Today only
  • One-time offer
  • Ending soon

Using the same content, write two calls to action and test them against each other to see what is most effective with your audience. Give them at least a few days and analyze the results.

Conclusion

Your Facebook advertising arsenal can benefit from variety. An ad that looks a little different from what your audience expects may draw their attention, and well-written content that tells a story can get your message across better and more fully.  For your next campaign, mix it up a little by trying out a text-based sponsored ad.

What are your thoughts? Do you plan to try out a text-based sponsored ad in your marketing?

Brian Curee

Author Brian Curee

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